Works

New Balance
Exhibition

Incorporating paisley elements into the design, New Balance released its new 327 series. We curated and designed an exhibition for the launch of this new series, communicating the diversified cultural story of paisley as well as the history of the iconic new balance 327 series.

VITREGEN
Brand Strategy, Visual Identity

VITREGEN is a anti-ageing skincare brand for sensitive skin. As a cosmeceutical brand developed by  BioRegen Biomedical Co., Ltd, we emphasized its medical approach to skincare and adopted a subtle and healing color palette to challenge to the visual stereotypes of cosmeceutical brand.